CREATIVE
DIRECTOR
Hi, I’m Erin, I am a Creative Director with 20 years of shaping world-class brands and leading in-house teams across fashion, tech, wellness, and retail. With a track record of building scalable creative systems, launching global rebrands, and driving deep consumer connection through omni-channel storytelling - I am equal parts creative and strategic. I lead with instinct, refine with data and always (always) think consumer first.
Because if it doesn’t connect, what’s the point?
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RAKUTEN
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LEVI'S
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TARGET
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PEREIRA & O'DELL
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REBECCA MINKOFF
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AKQA
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CHELSEA HANDLER BRANDS
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TRUE BOTANICALS
• RAKUTEN • LEVI'S • TARGET • PEREIRA & O'DELL • REBECCA MINKOFF • AKQA • CHELSEA HANDLER BRANDS • TRUE BOTANICALS
Rakuten Brand TV
Ladies Room
Every woman knows that there are no better friends than the bunch of strangers you just met in the ladies’ room. To tell you you’re fabulous. To validate your decisions. To share life’s little secrets…like getting Cash Back at Rakuten.
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CREATIVE DIRECTION
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OMNI-CHANNEL MARKETING
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ART DIRECTION
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GLOBAL TEAM LEADERSHIP
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BRAND STRATEGY
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CONSUMER EXPERIENCE DESIGN
• CREATIVE DIRECTION • OMNI-CHANNEL MARKETING • ART DIRECTION • GLOBAL TEAM LEADERSHIP • BRAND STRATEGY • CONSUMER EXPERIENCE DESIGN
I’ve been lucky enough to work with brilliant teams on high-stakes campaigns and help shape brands from the ground up. I use instinct to guide, data to refine and think like the consumer. The result is brands that are designed to last, not just launch. I look forward to working with you.
Rakuten
Global Creative Director,
2021-Current
Levi’s
Chelsea Handler
Restoration Hardware
Sephora
Pereira & O’Dell
Stella & Dot
Method
Clorox (Electro)
Freelance Creative Director,
2015-2021
Creative Director,
2015-2018
True Botanicals
Associate Creative Director,
2013-2015
AKQA (Levi’s & Target)
Rebecca Minkoff
Stella & Dot
Goodby, Silverstien & Partners
Previous Roles,
2005-2012