Rakuten TV Ladies' RoomTHE SITUATION:
To grow revenue (and perception), we wanted create an evergreen campaign that tapped into the buying power of the fashion forward millennial woman.
THE INSIGHT:
Rakuten is used as shopping’s “secret weapon” to make sure you get the best deal.
THE IDEA:
Every woman knows the ladies’ bathroom is a sacred space where friends are made (however short lived), compliments are given, and secrets are shared…even by style icons.
THE RESULTS:
This spot achieved Rakuten’s highest awareness for any brand TV campaign.
THE RESULTS
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ACHIEVED THE HIGHEST AWARENESS OF ANY BRAND TV SPOT
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THE RESULTS • ACHIEVED THE HIGHEST AWARENESS OF ANY BRAND TV SPOT •
THE PROJECTThere are no better friends than the bunch of strangers you just met in the ladies’ room. To tell you you’re fabulous. To validate your decisions. To share life’s little secrets…like getting Cash Back at Rakuten.
Amplification
To amplify the campaign, we partnered with designer PatBO to create a custom dress (with pockets!) made available exclusively to Rakuten members, with Cash Back of course.
A simple, tangible way to make the brand promise real.
Social Content
