Rakuten Brand TV: Ladies' RoomOur ask was to introduce a new brand platform that feels relevant to millennial women and clearly communicates Rakuten’s value prop. To amplify the campaign, we partnered with designer PatBO to create the star of the spot: a dress available exclusively to Rakuten members, with Cash Back of course.
A simple, tangible way to make the brand promise real.
ART DIRECTION
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OMNI-CHANNEL MARKETING
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CREATIVE DIRECTION
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ART DIRECTION • OMNI-CHANNEL MARKETING • CREATIVE DIRECTION •
THE PROJECTEvery woman knows that there are no better friends than the bunch of strangers you just met in the ladies’ room. To tell you you’re fabulous. To validate your decisions. To share life’s little secrets…like getting Cash Back at Rakuten.
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