THE SITUATION:
Coming off the success of the Live in Levi’s launch campaign, Levi’s decided to iterate the creative framework for a second season.

THE INSIGHT:
Levi’s has always been a brand that lives in the culture. And music is where that started.

THE IDEA:
Everyone starts somewhere. We partnered with six musicians to show an up-close look at how each artist started and continue to push their craft (and themselves) forward. Opening up the conversation for everyone to take their first step.