THE Live IN LEVI'S PROJeCt:  CAMPAIGN LAUNCH

THE SITUATION:
Levi’s was coming off their polarizing “Go Forth” campaign (I loved it) and were relaunching their new “Live in Levi’s” creative platform to reconnect with their audience.

THE INSIGHT:
Denim is a special item of clothing. More than any other piece, it truly lives a life with you.

THE IDEA:
There are over one billion pairs of Levi’s in the world (yup, we did the math). That kind of global scale says it all. So, we decided to listen, not lecture.

The Live in Levi's Project is a global digital ecosystem that blurs the lines between storytelling and social media, allowing audiences to interact with product and seamlessly shop content while adding their own (it’s worth noting that this was before Instagram figured out how to monetize their platform).

THE RESULTS:
A global creative framework used across 8+ seasons and a 20% increase in AOV for any consumer who engaged with the platform.