Colorful boutique store with pink, purple, blue, and black display units and mannequins dressed in casual clothing. The store has geometric and abstract decor, with shelves holding accessories and folded clothes. 
Rakuten'S HOLIDAY POP up

THE SITUATION:
Ahead of the holidays we needed to continue to build awareness and grow our audience. No surprises here. 

THE INSIGHT:
Rakuten is only an online platform, which made it difficult for people to truly understand our product.  

THE IDEA:
At the height of the holiday shopping season, we brought Rakuten into the real world. We transformed a storefront in Soho into a curated, in-person marketplace featuring top fashion, beauty and wellness brands, where shoppers could earn Cash Back on the spot. 

THE RESULTS:
A tangible expression of the business that drove 905+ million social impressions and 143M+ press impressions.

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THE RESULTS

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905 M+ SOCIAL IMPRESIONS

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143 M+PRESS IMPRESSIONS

• THE RESULTS • 905 M+ SOCIAL IMPRESIONS • 143 M+PRESS IMPRESSIONS

The Pop-Up

A busy indoor event with pink and black decor, mannequins, and numerous people engaging at various booths and displays.
Exterior view of Rakuten store with large windows, a colorful holiday-themed border on the window, a purple Rakuten sign, and decorations inside promoting holiday shopping.
Colorful retail pop-up store with pink, purple, and red decorations, display shelves, and large white star-shaped hanging decorations.
A woman sitting at a table in front of a mirror, holding a small bottle of skincare product, smiling with her hand resting on her face, in a brightly lit space with pink and purple lighting, with other people in the background and pink flowers in vases on the table.
A woman in a red dress standing at a Rakuten-themed photo booth or kiosk with a mirror or screen in an indoor setting with colorful lighting.
Colorful booth with purple and red accents at an event, showcasing Rakuten products and promotional materials, with a sign encouraging quick eye blink during a holiday glow experience.
Three women engaging in conversation at a social event, smiling and holding drinks, with other people in the background. The setting features pink walls and modern decor.
Interior of a retail store decorated in pink and purple with clothing racks, mannequins, and festive decorations, including a sign that reads 'Favorite Daughter'.
Two women at a Rakuten-themed photo booth, one woman holding a name tag with 'Cha-ching!' on it while the other woman smiles inside the booth; pink and purple decorations with a large arrow sign that says 'Ring for chat or call me!'

Social Content

Press