THE SITUATION:
True Botanicals was entering a new phase of growth after it’s Series A round. Evolving from a product-led skincare brand into a modern luxury D2C brand. While the ingredient integrity and clinical efficacy had been established, they needed a creative system that could scale with the business.

THE INSIGHT:
The brand’s biggest differentiator in the market was that True Botanical’s had clean, non-toxic products that deliver clinically proven results.

THE IDEA:
Create a creative framework that rooted the brand in clarity and transparency. Apply a visual language and creative voice across all brand touch points that felt natural, raw, and beautifully uncomplicated like the product itself.

THE RESULT:
True Botanicals became a major skincare player in the luxury D2C world that felt modern, human, and deeply trustworthy. Unaided awareness showed a clear association with clean, non-toxic skincare that delivers real results.