What do you do when you want to reach millennial women at scale who love to shop? You make a bold cultural investment.

You sponsor New York Fashion Week.

Not only did we sponsor NYFW but we partnered with designers like Altuzarra, Phillip Lim, and Rebecca Minkoff to amplify the program. We gave our members exclusive access to looks that just walked the runway. Supported with social storytelling, on-site activations, and curated trend edits across top fashion retailers…all with Cash Back, of course. The program reinforced our core value prop while delivering measurable impact: a 12% lift in millennial awareness and more than 380 million impressions from one of culture’s most influential moments.