OVERVIEW
How many pairs of Levi’s exist in the world? A billion. We went around the world to document the stories and style of how people who wear Levi’s. Ultimately launching the Live in Levi’s digital platform- a unique platform that blurs the lines of storytelling and social media while allowing the user to interact with product and shop. From barbers to boxers, from Haim to Alicia Keys, we created a living showcase of Levi’s stories that updated in real time across digital channels.
CASE STUDY
SEASONAL LAUNCH FILMS
Fall 2014 : Launch Campaign
Spring 2015: Music + Style
Fall 2015: Take the First Step
PROFILE FILMS
Alicia Keys
Ibeyi
Haim
Twin Shadow
Ryn Weaver
The Vaccines
Kavka Shishido
STILLS
